News and Press Releases


Welcome to the Primary Arms News & Press Release Center. You can find articles, links, and information about us and the firearm industry in general. We not only want to be a trusted source for you to purchase firearms and parts, but also a source on any other influential updates like new laws and legislation regarding firearms, industry developments, and more.

PRIMARY ARMS FEATURED ON AMERICAN OUTDOORS "HISTORY OF THE GUN"

May 18, 2016


American Outdoors visited Primary Arms in Pearland, Texas and got the grand tour of our facilities. Owner and CEO Marshall Lerner took the "History of the Gun" crew to the shooting range to try out Primary Arms optics for themselves! See the Primary Arms "History of the Gun" episode below!



AMERICAN OUTDOORS VISITS PRIMARY ARMS AT SHOT SHOW 2016

March 31, 2016


American Outdoors visited Primary Arms at Shot Show 2016 and talked with owner and CEO Marshall Lerner about exciting new products. See our new red dots and rifle scopes, and hear about our philosophy of research and development and what makes Primary Arms optics great choice for shooters of all budgets and skill levels.



A SNEAK PEEK OF NEW OPTICS FROM PRIMARY ARMS

March 31, 2016


A sneak peek of upcoming new products! AR15.com visited Primary Arms at Shot Show 2016 and got a look at our new micro red dot with 70,000 hours of battery life, and the Trijicon ACOG incorporating our patented ACSS reticle. Be the first to see these optics!



PRIMARY ARMS
NAMED DANIEL DEFENSE 2015 DEALER OF THE YEAR

FOR IMMEDIATE RELEASE
February 10, 2016



Pearland, TX, February 9, 2016– Primary Arms is pleased to be named the Daniel Defense Dealer of the Year for the second year in a row. The strong professional relationship between the two companies helped Primary Arms achieve the best performance in total Daniel Defense product sales for 2015. Primary Arms carries the complete line of Daniel Defense products, ranging from small parts and accessories to complete upper receiver groups and complete rifles.

Bill Robinson, Vice President of Sales for Daniel Defense, remarked, "For 2015, Primary Arms was awarded the Daniel Defense Top Gun Award-Dealer of the Year. Each year we award only a select few customers with our Top Gun Award. Primary Arms has been a great, long term partner for Daniel Defense and we appreciate all they do for our brand. Congratulations to their team!

Primary Arms is dedicated to offering only the best products to its customers. We are proud of our successful partnership with Daniel Defense, one of the premier AR-15 rifle, parts and accessory manufacturers in the industry. We look forward to representing the Daniel Defense brand for years to come.

If you would like more information about this topic, please contact Primary Arms Marketing Director Angela Bruce at abruce@primaryarms.com

About Primary Arms: Our mission at Primary Arms is to provide the world with the best shopping experience possible by offering quality products, the right assortment of merchandise, and world class customer service, all at affordable prices. Every day we strive to find new ways to improve our product selection, and the way we help everyone find the right firearm and accessories for their needs

About Daniel Defense: President and CEO Marty Daniel founded Daniel Defense at the turn of the 21st century. From its humble beginnings as a start-up company, creating rails and accessories for the AR-15 platform in small batches, Daniel Defense has grown exponentially over the last decade, and is now known for its premium line of rifles and firearms accessories. Now with two locations and a combined 137,000 square feet of available manufacturing space, Daniel Defense looks forward to continued growth, as well as the opportunity to better serve their customers. For more information, visit www.danieldefense.com