Red Dot Hacks [The ONE Zeroing Tip You Need To Know]

Red Dot Hacks: The ONE Zeroing Tip You NEED To Know New shooters, and even those who have been shooting a long time, can easily get confused and frustrated when trying to sight in their rifles. It’s not quite as easy as it seems like it should be. We’ve got the answer for you, though. Here’s the simple, easy to remember hack that’ll save you time when sighting in your red dot sight. MOVING THE POINT OF IMPACT You’ve probably seen that, on any rifle optic, there will be a direction marked on the scope turrets. Usually little arrows placed next to a U for “Up” and an R for “Right” on the elevation and windage knobs, respectively. This indicates where your point of impact will shift when you turn the turret in that direction. ...[ Read More ]

Primary Arms 2019 Product Releases [SHOT Show Preview!]

Greetings from Houston, Texas! Primary Arms is gearing up for a big 2019 and we are very happy to have you with us as we make some big announcements and release exciting new products. You may have noticed our new logo — a signal to our dealers and customers that we have some major news. There’s more to come, but we have plenty of big news to share right now, so take a look. Our New Product Tier System Primary Arms has grown tremendously, and with so many new scopes planned for release in 2019, we wanted a better way for shooters to keep track of them all and decide which optic is best for them. We have organized our optics products into four tiers: PLx, GLx, SLx, and CLx. Every variable magnification scope’s designation will conta...[ Read More ]

Everyday Carry Essentials: Part 1

EDC Essentials: Part 1 You don’t have to stuff your pockets full of gear, or wear loose, baggy clothing. However, if you go looking for ideas about what you should be carrying on your person every day on Instagram, you might get overwhelmed by all the “EDC Lifestyle” posts. Some people do carry a lot of stuff in their pockets. A lot of stuff. Some of what you’ll see is practical gear that’s useful in every day applications, like knives, multi-tools, flashlights, firearms, and simple first aid items. Some of it is fidget spinners. We might be old-fashioned, but we believe that if something is going to take up real estate on your person at all times, every day, then it should probably have some practical purpose. As you may e...[ Read More ]

Holiday Gift Guide [2018 Edition]

Rescue Their Holiday with A Tactical Gift Deployment I see what you’re thinking. Ho hum, another boring “gift guide” where some company is trying to put a happy face on some lame old inventory they couldn’t sell before, right? WRONG! We brought in the newest, hottest stuff that the gun enthusiast you’re shopping for has been daydreaming about, and we’ve slashed the prices to the bone for you. This is your chance to break out of the painful, depressing cycle of uncomfortable stuff they feel obligated to use for a couple of months before it quietly disappears. We know it’s the thought that counts, but let’s cut to the chase—this is your chance to see genuine surprise and exuberance when they can’t believe their eyes. .link { color:bl...[ Read More ]

Tactical Stocking Stuffers: 2018 Holiday Guide

Tactical Stocking Stuffers: 2018 Holiday Buying Guide Dumping out your stocking on Christmas is usually one of the more anti-climactic portions of the morning. If you’re like me, your stocking is usually filled with the silly little things that your wife or kids saw in the checkout isle because they realized they’d forgotten about filling your stocking. It’s nothing to be too bent out of shape about; after all, the Holidays have not been about you and your gifts for years. The magic is in the gift giving, not receiving, right? Sometimes you’ll get something practical like some new socks – because who actually buys socks for themselves, you know? Even more rarely, someone gets creative and a really awesome gift is hiding in the place y...[ Read More ]