Rifle Ergonomics: Optimizing Your AR Setup

Ergonomics: an applied science concerned with designing and arranging things people use so that the people and things interact most efficiently and safely. Even with a clear definition, few words are misused so frequently. You may hear infomercials tout it with impunity: ‘This duster broom is so ergonomic!’ or ‘Ergonomic phone case fits in your pocket!’ After a while, the word seems to lose meaning. In the end, even a brick is ‘ergonomic’ when compared to a cinderblock, right? Despite the confusion, ergonomics is a powerful word. When we talk about AR10s and AR15s, ergonomics come first. Unlike a phone or a broom, a rifle’s ‘efficiency’ and ‘safety’ are critically intertwined. The history of the AR15 (and its resulting prevalenc...[ Read More ]

Gold Series Rifle Scopes Now Available!

Be the first to experience the new gold standard in rifle scopes. Primary Arms Optics’ Gold Series Rifle Scopes are in stock and ready to ship. From groundbreaking new turrets to crystal-clear glass, these rifle scopes outclass the competition without breaking budget. With years of research and refinement, our Gold Series will change everything you know about mid-priced optics. Optical excellence starts with the basics. Our first Gold Series scopes thrive in mid- to long-range with three versatile magnification ranges: 2.5-10x44mm, 4-16x50mm, and 6-24x50mm. Each scope features a ruggedized 30mm body, machined from 6061 and 7075 aluminum for optimal durability and weight-savings. Waterproof, fog-resistant, and duty-ready, ...[ Read More ]

Win This Rifle Build! Lightweight AR15 Giveaway!

This Giveaway has ended. Congratulations to our winner, Jennifer B. in Oklahoma! You can view all current and past giveaways on our giveaway blog page. You ever hear the phrase “ounces are pounds”? If you know the history of the AR15 and its offspring, you know that weight is everything. It started in Vietnam, where the M16 made its debut as a replacement to the 10lb+ M14. Trading a wood stock for aluminum and polymer, the M16 weighed 2.5lbs less than the previously-issued battle rifle, and the smaller cartridges meant soldiers could carry more ammunition outside the wire. After the war, the Military’s demand for smaller, lighter equipment continued, leading to the development of the M4, the M249, and countless other modern rifl...[ Read More ]