Introducing: the ACSS Aurora Reticle

Introducing: the ACSS Aurora Reticle Exclusively in the Trijicon TA31 ACOG In 2016 We teamed up with Trijicon to bring you the revered ACOG prism scope combined with our Advanced Combat Sighting System (ACSS). Just three years later we are doing it again, only this time we developed a new reticle designed specifically for use in the ACOG. Our new ACSS Aurora reticle has been modified to align with the philosophy of use that Trijicon set forth to accomplish with the ACOG. We believe the ACSS Aurora reticle is the icing on the cake that fully realizes the idea of an optic that increases first hit ratio whether at 800 meters or CQB distances. Let us tell you why: Why The Trijicon ACOG The Trijicon ACOG is a scope that requir...[ Read More ]

EDC Essentials Part 2: The Minimalists vs. "That Guy"

EDC Guide Part 2 TONY A -- Primary Arms Customer Service Representative My philosophy on what I carry is straightforward. I choose to carry a firearm because it is not only my right as a law-abiding citizen, but as a father and husband it is my duty to protect my family. Yes, there are more expensive and even more popular options when it comes to what I carry, but I have found that these are the tools that work for me. These items are on my person any time I leave my house, ...[ Read More ]

Everyday Carry Essentials: Part 1

EDC Loadouts You don’t have to stuff your pockets full of gear, or wear loose, baggy clothing. However, if you go looking for ideas about what you should be carrying on your person every day on Instagram, you might get overwhelmed by all the “EDC Lifestyle” posts. Some people do carry a lot of stuff in their pockets. A lot of stuff. Some of what you’ll see is practical gear that’s useful in every day applications. Like knives, multi-tools, flashlights, firearms, and simple first aid. Some of it is fidget spinners and a wallet the size of Wisconsin. We be...[ Read More ]

Holiday Gift Guide [2018 Edition]

Rescue Their Holiday with A Tactical Gift Deployment I see what you’re thinking. Ho hum, another boring “gift guide” where some company is trying to put a happy face on some lame old inventory they couldn’t sell before, right? WRONG! We brought in the newest, hottest stuff that the gun enthusiast you’re shopping for has been daydreaming about, and we’ve slashed the prices to the bone for you. This is your chance to break out of the painful, depressing cycle of uncomfortable stuff they feel obligated to use for a couple of months before it quietly disappears. We know it’s the thought that counts, but let’s cut to the chase—this is your chance to see genuine surprise and exuberance when they can’t believe their eyes. .link { color:bl...[ Read More ]

Tactical Stocking Stuffers: 2018 Holiday Guide

Tactical Stocking Stuffers: 2018 Holiday Buying Guide Dumping out your stocking on Christmas is usually one of the more anti-climactic portions of the morning. If you’re like me, your stocking is usually filled with the silly little things that your wife or kids saw in the checkout isle because they realized they’d forgotten about filling your stocking. It’s nothing to be too bent out of shape about; after all, the Holidays have not been about you and your gifts for years. The magic is in the gift giving, not receiving, right? Sometimes you’ll get something practical like some new socks – because who actually buys socks for themselves, you know? Even more rarely, someone gets creative and a really awesome gift is hiding in the place y...[ Read More ]