Gold Series™ Rifle Scopes Now Available!

Be the first to experience the new gold standard in rifle scopes. Primary Arms Optics’ Gold Series™ Rifle Scopes are in stock and ready to ship. From groundbreaking new turrets to crystal-clear glass, these rifle scopes outclass the competition without breaking budget. With years of research and refinement, our Gold Series will change everything you know about mid-priced optics. Optical excellence starts with the basics. Our first Gold Series scopes thrive in mid- to long-range with three versatile magnification ranges: 2.5-10x44mm, 4-16x50mm, and 6-24x50mm. Each scope features a ruggedized 30mm body, machined from 6061 and 7075 aluminum for optimal durability and weight-savings. Waterproof, fog-resistant, and duty-ready,...[ Read More ]

Win This Rifle Build! Lightweight AR15 Giveaway!

You ever hear the phrase “ounces are pounds”? If you know the history of the AR15 and its offspring, you know that weight is everything. It started in Vietnam, where the M16 made its debut as a replacement to the 10lb+ M14. Trading a wood stock for aluminum and polymer, the M16 weighed 2.5lbs less than the previously-issued battle rifle, and the smaller cartridges meant soldiers could carry more ammunition outside the wire. After the war, the Military’s demand for smaller, lighter equipment continued, leading to the development of the M4, the M249, and countless other modern rifles. Even today, you can see the trend continue with M-LOK/KeyMod, 300blk shorties, and Microdot optics. With all these great products, we had to wond...[ Read More ]

Reaching Out for Range Day

In continuing the message of National Shooting Sports Month, we wanted to write a special article to cover the perspective of a novice marksman. This article is a partial follow-up to our previous article, which detailed proper etiquette when taking someone to their first range trip. Everyone can remember their first time firing a gun, whether it’s summer camp, a hunt with dad, or a casual outing with colleagues. Most Primary Arms employees spend plenty of time at the range, whether that means carbine courses, competitions, or punching holes in paper. Of course, not everyone is an experienced marksman. Last week, we had a special first range trip with Dea, our HR Generalist. Dea joined Primary Arms with no prior firearms experience, but h...[ Read More ]


This Giveaway has ended. Congratulations to our winner, Tammy B. in Pennsylvania! You can view all current and past giveaways on our giveaway blog page. It’s that time again. This time our giveaway rifle is a big bore thumper chambered in .458 SOCOM. As always, we’ve put together a list of the best parts and accessories to assemble one fantastic rifle with enough stopping power to take down any game animal or predator in North America with one shot. If you want to know how to build this rifle, read on. We lay out all the parts and why we selected them in the paragraphs below. First things first, though. A little background on this cartridge and why you would want to have a .458 SOCOM AR-15 for yourself. .458 SOCOM is one of severa...[ Read More ]

How to Train Your New Shooter

August is National Shooting Sports Month, celebrating all the best parts of our favorite activity: blasting holes in paper or making steel sing. While there are plenty of things to celebrate, the focus is first on all the new shooters out there who are helping our community grow and thrive. Nothing is more important to shooting sports than fresh faces, as gun-ownership hinges on spreading a positive mindset. You might have people in your life that are on the cusp of becoming shooters, but how can you help them take those next steps? Everybody has a story behind their introduction to firearms. Some start on hunts with parents or family. Some learned marksmanship in scouts or at summer camp. In my case, it came while eating a double cheese...[ Read More ]