News and Press Releases


PRESS RELEASE: PRIMARY ARMS OPTICS OPENS PRE-ORDERS FOR NEW SLX OPTICS


March 19, 2020


Pre-Orders Open for 5 New Primary Arms SLx Optics Includes MD-25 25mm Red Dot…

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PRESS RELEASE: PRIMARY ARMS OPTICS OPENS PRE-ORDERS FOR NEW GLX OPTICS


March, 2020


HOUSTON, TEXAS – Primary Arms Optics has opened pre-orders for the brand-new GLx 2x Prisms, GLx 2.5-10x44 ACSS Raptor M2 FFP, and…

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PRESS RELEASE: PRIMARY ARMS ANNOUNCES NEW AFFILIATE PROGRAM FOR CONTENT CREATORS


February 27, 2020


HOUSTON, TEXAS – Primary Arms has announced the start of its brand new Affiliate Program, which…

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PRESS RELEASE: PRIMARY ARMS OPTICS ANNOUNCES ATTENDANCE FOR IWA OUTDOORCLASSICS AND ENFORCE TAC EXPO


February 26, 2020


HOUSTON, TEXAS – Primary Arms Optics announced that it would be attending both Enforce TAC Expo…

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PRESS RELEASE: PRIMARY ARMS AND FM PRODUCTS PARTNERSHIP OFFERS FREE MICRO RED DOTS WITH ALL FM9 UPPERS


January 21, 2020


HOUSTON, TEXAS – Primary Arms and Foxtrot Mike Products have announced a partnership to offer…

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PRIMARY ARMS OPTICS ANNOUNCES 2019 SALES AWARDS WINNERS


February 13, 2020


Primary Arms Optics to Highlight Successes of High-Performance Partners Patrick Boccabello of Vince Pestilli &…

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PRESS RELEASE: PRIMARY ARMS OPTICS ANNOUNCES NEW PRODUCTS FOR SHOT SHOW 2020


January 13, 2020


HOUSTON, TEXAS – Primary Arms Optics has revealed their new product lineup ahead of SHOT Show 2020. …

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PRESS RELEASE: PRIMARY ARMS ANNOUNCES OZGE CUMBERLAND AS VICE PRESIDENT


DECEMBER 12, 2019


HOUSTON, TEXAS – Primary Arms is proud to announce that the role of Corporate Vice President…

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PRESS RELEASE: PRIMARY ARMS® OPTICS APPROVED FOR DUTY USE BY CITY OF PASADENA POLICE DEPARTMENT


DECEMBER 3, 2019


Two Primary Arms Optics Products Granted Approval for Duty-Use by Pasadena Police The SLx™ Compact…

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PRESS RELEASE: PRIMARY ARMS ANNOUNCES MIRANDA COOK AS DIRECTOR OF MARKETING


DECEMBER 3, 2019


HOUSTON, TEXAS – Primary Arms is proud to announce the addition of Miranda Cook as their…

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PRESS RELEASE: PRIMARY ARMS ANNOUNCES DINA SANDERS AS BRAND MARKETING MANAGER


October 01, 2019


HOUSTON, TEXAS – Primary Arms is excited to announce the addition of Dina Sanders to the…

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PRESS RELEASE: PRIMARY ARMS® OPTICS RELEASES PLx 6-30x56FFP WITH REFINED MIL-DOT RETICLE


SEPTEMBER 12, 2019


HOUSTON, TEXAS – The City of Pasadena Police Department has approved two Primary Arms Optics for duty-use. This approval comes…

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PRESS RELEASE: PRIMARY ARMS® OPTICS SCORE GOLD WITH NATIONAL TACTICAL OFFICERS ASSOCIATION


AUGUST 1, 2019


Primary Arms Optics were Submitted for Review by NTOA All 6 Optics Passed Rigorous…

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PRIMARY ARMS OPTICS BEST-SELLER SPOTLIGHT


JUNE 14, 2019


When Primary Arms began selling red dot sights over a decade ago, our mission was…

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INTRODUCING: THE ACSS® AURORA® RETICLE


JUNE 14, 2019


EXCLUSIVELY IN THE TRIJICON TA31 ACOG In 2016 We teamed up with Trijicon to bring you the…

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PRESS RELEASE: ANNOUNCES NEW PLx 3-18x50FFP SCOPES WITH ACSS® HUD DMR .308 AND ACSS® HUD DMR 5.56 RETICLES


JUNE 14, 2019


Lifetime Warranty Locking, Resettable Turrets and Replaceable Power Ring Fin Patented ACSS® HUD DMR .308…

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PRESS RELEASE: INTRODUCING THE SLx 1X PRIMS SCOPE WITH ACSS® CYCLOPS™ RETICLE


AUGUST 21, 2018


Here at Primary Arms, we get pretty excited about bringing new products to you. This…

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PRESS RELEASE: INTRODUCING SLx 3X GEN II & 5X GEN II PRISM SCOPES


AUGUST 21, 2018


A New Generation At Primary Arms, we don’t settle when we know something great could…

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PRESS RELEASE: PRIMARY ARMS ANNOUNCES NEW MD-ADS-FDE MICRO DOT SIGHT


JUNE 28, 2018


New Flat Dark Earth coating 50,000 Hour Battery Life Compatible with industry standard mounts HOUSTON,…

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PRESS RELEASE: NEW 1-6×24 FIRST FOCAL PLANE ACSS® RAPTOR™ SCOPE


APRIL 24, 2018


Lifetime Warranty First Focal Plane Configuration Patented ACSS® Raptor™ Reticle HOUSTON, TEXAS – Primary Arms…

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PRESS RELEASE: NEW SLx 1-6×24 SECOND FOCAL PLANE SCOPE with ACSS® PREDATOR™ HUNTING RETICLE


APRIL 13, 2018


Lifetime Warranty Red and Green Reticle Illumination Patent Pending ACSS® Predator™ Hunting Reticle HOUSTON, TEXAS…

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PRESS RELEASE: NEW OPTIC SLx 1-6×24 SECOND FOCAL PLANE SCOPE WITH GRIFFIN MIL RETICLE


APRIL 10, 2018


Lifetime Warranty Patent Pending ACSS® Griffin™ Mil Reticle Fast, flexible, works with any caliber HOUSTON,…

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PRESS RELEASE: PRIMARY ARMS ANNOUNCES NEW SLx 4-14×44 FFP SCOPE with ARC-2 MOA RETICLE


FEBRUARY 26, 2018


PRIMARY ARMS OPTICS ANNOUNCES SLx 4-14×44 FFP Scope with ARC-2 MOA Reticle Precise reticle uses…

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PRESS RELEASE: PRIMARY ARMS OPTICS ANNOUNCES NEW 1X COMPACT PRISM SCOPE WITH ACSS CYCLOPS RETICLE


JANUARY 31, 2018


True 1x Sight Picture Etched ACSS® Cyclops™ Mil Reticle Lifetime Warranty HOUSTON, TEXAS – The…

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