NEWS AND PRESS RELEASES


PRIMARY ARMS® OPTICS ANNOUNCES TERRY MEARS AS DIRECTOR OF PRODUCT MARKETING


September 29, 2020


HOUSTON, TEXAS – Primary Arms Optics has named Terry Mears for the role of Director of Product Marketing…

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PRIMARY ARMS HIRES BETH SINGLETARY AS SOFT-LINES MERCHANDISING MANAGER


September 25, 2020


HOUSTON, TEXAS – Primary Arms Online has announced the hiring of Beth Singletary as Soft-Lines Merchandising Manager…

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PRIMARY ARMS® OPTICS NAMES ANTONIO TORRES AS U.S. INSIDE SALES & OPERATIONS MANAGER


September 21, 2020


HOUSTON, TEXAS – Primary Arms Optics has announced the promotion of Antonio Torres to U.S. Inside Sales and Operations Manager…

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PRIMARY ARMS® OPTICS NAMES ANTONIO TORRES AS U.S. INSIDE SALES & OPERATIONS MANAGER


September 21, 2020


HOUSTON, TEXAS – Primary Arms Optics has announced the promotion of Antonio Torres to U.S. Inside Sales and Operations Manager…

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PRIMARY ARMS NAMES AARON WHATLEY AS NEW DIRECTOR OF MERCHANDISING


September 18, 2020


HOUSTON, TEXAS – Primary Arms Online has announced the promotion of Aaron Whatley to Director of Merchandising…

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PRIMARY ARMS NAMES MATT OKUN AS NEW HARD-LINES MERCHANDISING MANAGER


September 18, 2020


HOUSTON, TEXAS – Primary Arms Online has announced the promotion of Matt Okun to Hard-Lines Merchandising Manager…

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PRIMARY ARMS® OPTICS EARNS 6 NEW RECOMMENDED RATINGS BY NATIONAL TACTICAL OFFICERS ASSOCIATION


September 18, 2020


HOUSTON, TEXAS – Primary Arms Optics has received six new ratings from the National Tactical Officers Association (NTOA), which evaluates products …

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PRIMARY ARMS PROMOTES WILSON CALIL TO DIRECTOR OF INBOUND MARKETING


September 15, 2020


HOUSTON, TEXAS – Primary Arms has announced the promotion of Wilson Calil from Senior Digital Marketing and Acquisition Manager to Director of Inbound Marketing…

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PRIMARY ARMS® OPTICS NOW SHIPPING NEW SLx® GEN III PRISM SCOPES


September 14, 2020


HOUSTON, TEXAS – Primary Arms Optics is now shipping the latest generation of their renowned SLx Prism scopes. Slx optics built Primary Arms’ reputation for innovation, reliability and valuel…

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PRIMARY ARMS® ONLINE ANNOUNCES SEPTEMBER ‘STAY PREPARED’ FM9 PDW GIVEAWAY


September 10, 2020


HOUSTON, TEXAS – Primary Arms Online has announced their latest giveaway for September: a fully-loaded Foxtrot Mike Products FM9 7” 9mm AR-Style Pistol…

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PRIMARY ARMS® OPTICS RESTOCKS GLx® 4-16x50 FFP ACSS® HUD® DMR 308 AND GLx 6-24x50 FFP ATHENA® BPR MIL RIFLE SCOPES


September 8, 2020


HOUSTON, TEXAS – Primary Arms Optics has announced the restock of two popular long-range GLx rifle scopes…

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PRIMARY ARMS® ONLINE NOW SELLING NEW TRIJICON® RMRcc® MINI REFLEX SIGHTS


September 2, 2020


HOUSTON, TEXAS – The brand-new compact Trijicon RMRcc Mini Reflex Sight is now available for sale from Primary Arms Online…

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PRIMARY ARMS® NOW OFFERS FULL LINE OF 5.56 CHF AND BUTTON-RIFLED AR15 BARRELS FROM FN AMERICA


August 21, 2020


HOUSTON, TEXAS – Primary Arms now offers a full selection of 5.56 AR15 barrels from FN America…

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PRIMARY ARMS HIRES KENNETH ROSS AS SENIOR CREATIVE MANAGER


August 19, 2020


HOUSTON, TEXAS – Primary Arms has announced the addition of Kenneth Ross as the Senior Creative Manager…

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PRIMARY ARMS OPTICS RELEASES NEW SLx® 1-6x24mm SFP RIFLE SCOPE WITH PATENTED ACSS® AURORA™ 5.56 M RETICLE


August 18, 2020


HOUSTON, TEXAS – Primary Arms Optics is proud to announce the latest addition to their SLx lineup: the 1-6x24mm SFP Rifle Scope with the patented ACSS AURORA 5.56 M Reticle…

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PRIMARY ARMS® INTRODUCES ‘BONUS BUCKS’ PROMOTIONAL REWARDS PROGRAM


August 18, 2020


HOUSTON, TEXAS – Primary Arms is proud to announce the start of a new promotional program, which rewards customers with additional credit with purchase of specially marked sale items…

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PRIMARY ARMS® SUPPORTS NATIONAL SHOOTING SPORTS MONTH WITH ‘TRUCK GUN’ GEARBOX GIVEAWAY


August 7, 2020


HOUSTON, TEXAS – Primary Arms is proud to announce its 2020 National Shooting Sports Month Gearbox, which is themed around creating the ideal ‘Truck Gun’…

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PRIMARY ARMS ANNOUNCES ‘ALWAYS READY’ GEISSELE AR15 GIVEAWAY


August 7, 2020


HOUSTON, TEXAS – Primary Arms is proud to announce their August ‘Always Ready’ Giveaway, which offers the chance to win a Geissele …

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PRIMARY ARMS OPTICS RELEASES NEW GLx 30mm and 34mm CANTILEVER RIFLESCOPE MOUNTS


July 27, 2020


HOUSTON, TEXAS – Primary Arms Optics has released a brand new line of US-made riflescope mounts in their GLx tier…

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PRIMARY ARMS SUPPORTS A GIRL AND A GUN FALL FESTIVAL WITH SILVER SPONSORSHIP


July 13, 2020


Primary Arms is proud to announce its partnership with the A Girl & A Gun Women’s Shooting League in sponsoring their upcoming 5th annual Fall Festival Competition…

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PRIMARY ARMS CELEBRATES INDEPENDENCE DAY WITH JULY FN SCAR20S GIVEAWAY


July 13, 2020


HOUSTON, TEXAS – Primary Arms is celebrating Independence Day with their largest giveaway yet: a fully-kitted FN SCAR 20S Precision Rifle…

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PRIMARY ARMS GOVERNMENT HIRES MATTHEW FOUST AS LAW ENFORCEMENT SALES AGENT


June 18, 2020


HOUSTON, TEXAS - Primary Arms Government is proud to announce the hiring of Matthew Foust in the role of Eastern Region Law Enforcement Sales Agent…

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PRIMARY ARMS SUPPORTS SCHOLASTIC ACTION SHOOTING PROGRAM 2020 NATIONAL CHAMPIONSHIPS WITH SILVER SPONSORSHIP


June 15, 2020


HOUSTON, TEXAS – Primary Arms is proud to announce its partnership with the Scholastic Shooting Sports Foundation in sponsoring …

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PRIMARY ARMS ANNOUNCES JUNE DOUBLE RIFLE GIVEAWAY FOR FATHER’S DAY


June 9, 2020


HOUSTON, TEXAS – Primary Arms has announced its June Rifle Giveaway, which offers two enhanced Ruger 10/22 …

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PRIMARY ARMS HIRES JUSTIN STEWART FOR INTERNAL ADVERTISING SALES MANAGER


June 3, 2020


HOUSTON, TEXAS – Primary Arms has announced the hiring of Justin Stewart as the new Internal Advertising Sales Manager…

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PRIMARY ARMS HIRES JEFF SCHEIDER AS OPTICS SALES REPRESENTATIVE FOR SOUTHEAST U.S.


June 3, 2020


HOUSTON, TEXAS – Primary Arms has announced the hiring of Jeff Scheider as the Optics Sales Representative for the Southeast United States…

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PRIMARY ARMS PARTNERS WITH THE TRUTH ABOUT GUNS BLOG FOR JUNE FATHER’S DAY GIVEAWAY


June 1, 2020


HOUSTON, TEXAS – Primary Arms has partnered with The Truth About Guns for a Father’s Day giveaway, which will run through the month of June…

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PRIMARY ARMS GOVERNMENT PARTNERS WITH GLOCK INC. AS ONE OF THE LAW ENFORCEMENT DISTRIBUTORS FOR TEXAS


May 27, 2020


HOUSTON, TEXAS - Primary Arms Government Division is proud to announce that it will be acting as the newest GLOCK Law Enforcement Distributor for the state of Texas…

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PRIMARY ARMS OPTICS IS NOW SHIPPING NEW GLX RIFLE SCOPES


May 27, 2020


HOUSTON, TEXAS – Primary Arms Optics is now shipping the new GLx 2.5-10x44 FFP ACSS Raptor M2 and GLx 4-16x50 FFP MIL-DOT Rifle Scopes…

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PRIMARY ARMS ANNOUNCES 9 NEW FIREARMS BRANDS FOR RETAIL SITE


May 4, 2020


HOUSTON, TEXAS – Primary Arms has announced the addition of 9 new firearm brands to their retail site. These brands include Heckler & Koch, Nighthawk…

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PRIMARY ARMS ANNOUNCES 12 NEW GEAR AND ACCESSORY BRANDS FOR RETAIL SITE


April 28, 2020


HOUSTON, TEXAS – Primary Arms has announced the addition of 12 new firearm accessory and gear brands for their retail site…

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PRIMARY ARMS PARTNERS WITH STRIKE INDUSTRIES FOR EXCLUSIVE SENTINEL AND SENTINEL ELITE AR15s


April 24, 2020


HOUSTON, TEXAS – Primary Arms and Strike Industries have partnered for the exclusive launch of the Strike Industries Sentinel and Sentinel Elite Rifle Series…

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PRIMARY ARMS GOVERNMENT NAMES MAJOR MATHIS AS US LAW ENFORCEMENT SALES MANAGER


April 13, 2020


HOUSTON, TEXAS - Primary Arms Government is proud to name Major Mathis as the new US Law Enforcement Sales Manager…

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Primary Arms: Protective Measures Against COVID-19


April 8, 2020


HOUSTON, TEXAS – Primary Arms has announced a new series of protective measures to help protect customers and employees from the spread…

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Primary Arms April Rifle Giveaway


April 8, 2020


Custom-Built 7.62x39mm AK for Monthly Free Rifle Giveaway…

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PRESS RELEASE: PRIMARY ARMS OPTICS OPENS PRE-ORDERS FOR NEW SLX OPTICS


March 19, 2020


Pre-Orders Open for 5 New Primary Arms SLx Optics Includes MD-25 25mm Red Dot…

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PRESS RELEASE: PRIMARY ARMS OPTICS OPENS PRE-ORDERS FOR NEW GLX OPTICS


March, 2020


HOUSTON, TEXAS – Primary Arms Optics has opened pre-orders for the brand-new GLx 2x Prisms, GLx 2.5-10x44 ACSS Raptor M2 FFP, and…

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PRESS RELEASE: PRIMARY ARMS ANNOUNCES NEW AFFILIATE PROGRAM FOR CONTENT CREATORS


February 27, 2020


HOUSTON, TEXAS – Primary Arms has announced the start of its brand new Affiliate Program, which…

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PRESS RELEASE: PRIMARY ARMS OPTICS ANNOUNCES ATTENDANCE FOR IWA OUTDOORCLASSICS AND ENFORCE TAC EXPO


February 26, 2020


HOUSTON, TEXAS – Primary Arms Optics announced that it would be attending both Enforce TAC Expo…

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PRIMARY ARMS OPTICS ANNOUNCES 2019 SALES AWARDS WINNERS


February 13, 2020


Primary Arms Optics to Highlight Successes of High-Performance Partners Patrick Boccabello of Vince Pestilli &…

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PRESS RELEASE: PRIMARY ARMS OPTICS ANNOUNCES NEW PRODUCTS FOR SHOT SHOW 2020


January 13, 2020


HOUSTON, TEXAS – Primary Arms Optics has revealed their new product lineup ahead of SHOT Show 2020. …

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PRESS RELEASE: PRIMARY ARMS ANNOUNCES OZGE CUMBERLAND AS VICE PRESIDENT


DECEMBER 12, 2019


HOUSTON, TEXAS – Primary Arms is proud to announce that the role of Corporate Vice President…

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PRESS RELEASE: PRIMARY ARMS® OPTICS APPROVED FOR DUTY USE BY CITY OF PASADENA POLICE DEPARTMENT


DECEMBER 3, 2019


Two Primary Arms Optics Products Granted Approval for Duty-Use by Pasadena Police The SLx™ Compact…

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PRESS RELEASE: PRIMARY ARMS ANNOUNCES MIRANDA COOK AS DIRECTOR OF MARKETING


DECEMBER 3, 2019


HOUSTON, TEXAS – Primary Arms is proud to announce the addition of Miranda Cook as their…

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PRESS RELEASE: PRIMARY ARMS ANNOUNCES DINA SANDERS AS BRAND MARKETING MANAGER


October 01, 2019


HOUSTON, TEXAS – Primary Arms is excited to announce the addition of Dina Sanders to the…

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PRESS RELEASE: PRIMARY ARMS® OPTICS RELEASES PLx 6-30x56FFP WITH REFINED MIL-DOT RETICLE


SEPTEMBER 12, 2019


HOUSTON, TEXAS – The City of Pasadena Police Department has approved two Primary Arms Optics for duty-use. This approval comes…

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PRESS RELEASE: PRIMARY ARMS® OPTICS SCORE GOLD WITH NATIONAL TACTICAL OFFICERS ASSOCIATION


AUGUST 1, 2019


Primary Arms Optics were Submitted for Review by NTOA All 6 Optics Passed Rigorous…

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PRIMARY ARMS OPTICS BEST-SELLER SPOTLIGHT


JUNE 14, 2019


When Primary Arms began selling red dot sights over a decade ago, our mission was…

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INTRODUCING: THE ACSS® AURORA® RETICLE


JUNE 14, 2019


EXCLUSIVELY IN THE TRIJICON TA31 ACOG In 2016 We teamed up with Trijicon to bring you the…

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PRESS RELEASE: ANNOUNCES NEW PLx 3-18x50FFP SCOPES WITH ACSS® HUD DMR .308 AND ACSS® HUD DMR 5.56 RETICLES


JUNE 14, 2019


Lifetime Warranty Locking, Resettable Turrets and Replaceable Power Ring Fin Patented ACSS® HUD DMR .308…

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PRESS RELEASE: INTRODUCING THE SLx 1X PRIMS SCOPE WITH ACSS® CYCLOPS™ RETICLE


AUGUST 21, 2018


Here at Primary Arms, we get pretty excited about bringing new products to you. This…

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PRESS RELEASE: INTRODUCING SLx 3X GEN II & 5X GEN II PRISM SCOPES


AUGUST 21, 2018


A New Generation At Primary Arms, we don’t settle when we know something great could…

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PRESS RELEASE: PRIMARY ARMS ANNOUNCES NEW MD-ADS-FDE MICRO DOT SIGHT


JUNE 28, 2018


New Flat Dark Earth coating 50,000 Hour Battery Life Compatible with industry standard mounts HOUSTON,…

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PRESS RELEASE: NEW 1-6×24 FIRST FOCAL PLANE ACSS® RAPTOR™ SCOPE


APRIL 24, 2018


Lifetime Warranty First Focal Plane Configuration Patented ACSS® Raptor™ Reticle HOUSTON, TEXAS – Primary Arms…

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PRESS RELEASE: NEW SLx 1-6×24 SECOND FOCAL PLANE SCOPE with ACSS® PREDATOR™ HUNTING RETICLE


APRIL 13, 2018


Lifetime Warranty Red and Green Reticle Illumination Patent Pending ACSS® Predator™ Hunting Reticle HOUSTON, TEXAS…

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PRESS RELEASE: NEW OPTIC SLx 1-6×24 SECOND FOCAL PLANE SCOPE WITH GRIFFIN MIL RETICLE


APRIL 10, 2018


Lifetime Warranty Patent Pending ACSS® Griffin™ Mil Reticle Fast, flexible, works with any caliber HOUSTON,…

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PRESS RELEASE: PRIMARY ARMS ANNOUNCES NEW SLx 4-14×44 FFP SCOPE with ARC-2 MOA RETICLE


FEBRUARY 26, 2018


PRIMARY ARMS OPTICS ANNOUNCES SLx 4-14×44 FFP Scope with ARC-2 MOA Reticle Precise reticle uses…

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PRESS RELEASE: PRIMARY ARMS OPTICS ANNOUNCES NEW 1X COMPACT PRISM SCOPE WITH ACSS CYCLOPS RETICLE


JANUARY 31, 2018


True 1x Sight Picture Etched ACSS® Cyclops™ Mil Reticle Lifetime Warranty HOUSTON, TEXAS – The…

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